Centrum (Haleon) / الإمارات / 2025التجارب الحيّة · الرقمي والتقنية
Vitamin See.
Centrum built a dome on Dubai's Kite Beach that turned visitors' vitamin and mineral levels into light, sound and colour, then handed them a personal deficiency report.
- العلامة التجارية
- Centrum (Haleon)
- الوكالة
- Horizon FCB Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
People in the Gulf tend to treat vitamins as optional medicine, and deficiencies are invisible until they cause problems. Centrum wanted to make the gap something people could see.
الفكرة
Horizon FCB Dubai designed the dome experience with microscopic photography and reactive visuals driven by each visitor's levels. Visitors left with a personalised report and links to buy. Mobile billboards, outdoor, social, influencers and audio on Anghami drove people to the beach, with Zenith handling media.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Clio Awards 2026Clio Health / Creative Use of Data / Visualisationبرونزية
- Cresta Awards 2026Digital Craft – Innovative codingبرونزية
- Cresta Awards 2026Creative Technology and The Future – Creative use of Dataبرونزية
فريق العمل
- الوكالة الإبداعية
- Horizon FCB Dubai
- الوكالة الإعلامية
- Zenith Media
