Spotify / Saudi Arabia / Middle East / North Africa / 2022التواصل الاجتماعي · الرقمي والتقنية
Spotify x Football Season.
Spotify joined 2022 World Cup conversations in the Middle East and North Africa with music-led real-time social posts.
- العلامة التجارية
- Spotify
- الوكالة
- Tactical
- السوق
- Saudi Arabia / Middle East / North Africa
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2022
التحدي
Make Spotify part of the region's football conversation by connecting live sporting moments with music.
الفكرة
Tactical and Spotify responded to match results with timely song choices and reshaped their regional social profiles to celebrate Morocco's run.
النتائج
- The submitted case reports 3.95 million organic impressions across the posts.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
الجوائز
- Shorty Awards 2023 — Finalist, Humor and Single Post or Activation (https://shortyawards.com/15th/spotify-x-football-season)
فريق العمل
- العلامة التجارية
- Spotify
- Social and content marketing manager
- Yazan Al Tamimi
- مدير الحسابات
- Joel Dias
- Social media managers
- Sara Tawfik; Einas Ibrahim; Rana Alaa
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