Hyundai / Saudi Arabia; UAE; Kuwait; Qatar; Bahrain; Oman; Egypt; Morocco; Tunisia; Iraq / 2026الأفلام · التواصل الاجتماعي · الرقمي والتقنية
Your Perfect Partner.
Hyundai used everyday comedy to explain the long-term value of vehicle ownership across Middle Eastern and North African markets.
- العلامة التجارية
- Hyundai
- الوكالة
- INNOCEAN Worldwide MEA
- السوق
- Saudi Arabia; UAE; Kuwait; Qatar; Bahrain; Oman; Egypt; Morocco; Tunisia; Iraq
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2026
التحدي
Drivers often prioritize the purchase price while overlooking running costs, reliability and resale value.
الفكرة
Humorous everyday choices make six ownership pillars relatable: genuine parts, build quality, warranty, fuel efficiency, servicing and resale value. The August 2026 campaign builds on Hyundai’s earlier total-cost-of-ownership communication.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Hyundai
- العلاقات العامة
- Current Global
- Social
- FP7 McCann
- الإنتاج
- Black Rhino
- Brand marketing
- Jae Sun Yoo; Hossam Mahgoub
