Tra Mongkut Fertilizer · تايلاندبين الشركات (B2B) · التجارب الحيّة · الرقمي والتقنية

⁨Soil Stay.⁩

⁨Tra Mongkut used soil data to match farmers with successful farms where they could learn through a stay.⁩

العلامة التجارية: Tra Mongkut Fertilizer
الوكالة: VML Thailand
السوق: تايلاند
المنطقة: عالمي

صور من الحملة

التحدي

⁨Farmers needed practical evidence of what better soil management could achieve, while the fertilizer brand needed to demonstrate value beyond price.⁩

الفكرة

⁨VML used the brand's soil database to connect farmers with peers working with similar soil. Visits and farm stays let participants see techniques in practice and learn directly from other growers.⁩

مصدر دراسة الحالة: VML المصدر ↖