SMC Hospitals (Specialised Medical Center) / Saudi ArabiaDesign & Packaging
SMC Hospitals pre-IPO rebrand.
Rebranded a Riyadh hospital group ahead of its Saudi Exchange listing as a 'Symbol of Modern Care', with a new logo, deep orange palette, wayfinding, uniforms and aligned investor and patient messaging.
- Brand
- SMC Hospitals (Specialised Medical Center)
- Agency
- Skyne
- Market
- Saudi Arabia
- Region
- Saudi Arabia
Results
- IPO fully subscribed within hours
- Institutional tranche (30% offering) oversubscribed shortly after book opening
Case study source: Skyne Source ↗
