Tawuniya / Saudi Arabia / 2025Film · Social
Saudi Identity, Heart and Spirit.
Tawuniya celebrated Saudi National Day through a film featuring its employees.
- Brand
- Tawuniya
- Agency
- TTP
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Mark Saudi National Day with a message of unity that reaches people across the Kingdom.
The idea
An employee-led hero film celebrates differences in local dialects and customs as part of a shared national identity, supported by a focused campaign on X.
Results
- More than 5 million impressions and nearly 4 million unique users reached in five days, as reported by Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Tawuniya
