Zakat, Tax and Customs Authority (ZATCA) / Saudi Arabia / 2026Film
Saudi Arabia's Visual Archive.
For Founding Day 2026, ZATCA's hero film turned Riyadh into a 'visual archive', with scenes from Saudi history projected across the city's towers and buildings.
- Brand
- Zakat, Tax and Customs Authority (ZATCA)
- Agency
- Takkah
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Founding Day communication tends to reuse the same historical imagery, which makes it hard to say anything new. ZATCA wanted to take part in a way that felt monumental and present it as a modern authority rooted in that legacy.
The idea
Takkah moved history out of the archive and onto the city: the film shows historical visuals and symbolic moments mapped onto real Saudi architecture, so buildings and skyline carry the story. Aerial shots, controlled lighting and the reactions of people watching in the street keep the spectacle tied to emotion.
Case study source: Ads of the World Source ↗
