Cultural Development Fund / Saudi Arabia / 2023Film · Social
Saudi Arabia Is a Treasure.
The Cultural Development Fund's Founding Day 2023 film presented the customs and arts handed down over 300 years as Saudi Arabia's treasure, passed to every generation.
- Brand
- Cultural Development Fund
- Agency
- Habbar
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
The fund wanted to show the richness of Saudi cultural heritage as a living treasure in daily life rather than something kept in a museum.
The idea
The film moves through heritage customs and art forms rooted in three centuries of Saudi life, framing them as an inheritance each generation holds. It closes on a verse describing the Kingdom as a treasure across the generations, a legacy the world could not reproduce, and ran on the fund's channel under #يوم_بدينا.
Case study source: Habbar case study Source ↗
