Doha Design District · قطر · 2026التصميم والتغليف
Sada Mada.
Two complementary identities connect making and exhibiting within Doha Design District.
- العلامة التجارية
- Doha Design District
- الوكالة
- Pentagram
- السوق
- قطر
- المنطقة
- الخليج
- السنة
- 2026
صور من الحملة
التحدي
Name and brand a makers' space and an exhibition venue without weakening the parent district's identity.
الفكرة
Mada names the space for experimentation; Sada, meaning echo, names the place where work meets its audience. Shared letterforms draw on Msheireb's architecture and the district's existing symbol. The paired identities preserve each venue's purpose while clearly belonging to one family.
مصدر دراسة الحالة: Pentagram المصدر ↖
فريق العمل
- العميل
- Doha Design District
- الشريك
- Samar Maakaroun
- فريق المشروع
- Giulia Saporito; Nadim Twal; Jacob Chung; Jonathan Nielsen; Caroline Fay Fright
- Campaign imagery
- Pentagram (via Creative Boom)
