British Film Institute · المملكة المتحدة · 2026التصميم والتغليف · الأفلام
BFI London Film Festival 2026.
A festival identity made with light, projection and physical letterforms celebrates cinema's craft.
- العلامة التجارية
- British Film Institute
- الوكالة
- Pentagram
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
- السنة
- 2026
صور من الحملة
التحدي
Refresh the festival's identity while connecting its history to contemporary cinema and a public audience.
الفكرة
Pentagram projects coloured light through LFF cut-outs, then films and photographs the changing shadows. The logo references the National Film Theatre's illuminated signage, while Haptik typography and a refreshed palette support the campaign. Maxwell Sterling provides the ident's sound.
مصدر دراسة الحالة: Pentagram المصدر ↖
فريق العمل
- العميل
- British Film Institute
- الشريك
- Marina Willer
- فريق المشروع
- Marta Gaspar; Thomas Chan; Hamlet Auyeung; Martin Grigorov; Cam Evans; Emily Ueike; Fenella Rogers
- Photography collaborator
- Mel Duarte
- الموسيقى
- Maxwell Sterling
- Case-study images
- Getty Images for BFI; Millie Turner
- Naomi Ackie image
- Nisha Johny; Jonathan Jacobs
- Typeface
- Haptik by Grilli Type
- Campaign imagery
- Marina Willer (via It's Nice That)
