New Balance / Saudi Arabia, UAE, Kuwait, Qatar / 2024OOH · Experiential · Digital & Tech
Run Your Way 3.0: Riyadh Screen Takeover.
New Balance brought its inclusive running platform to GCC communities, with a major screen takeover in Riyadh.
- Brand
- New Balance
- Agency
- MullenLowe MENA
- Market
- Saudi Arabia, UAE, Kuwait, Qatar
- Region
- GCC
- Year
- 2024
The challenge
Make running feel accessible to people of different abilities and bring the brand's running platform into local communities.
The idea
The campaign took over 82 screens at Riyadh Boulevard and launched a Riyadh run club. It also included an Anghami running playlist and a UAE step challenge with Steppi.
Results
- The Riyadh activation used 82 digital screens; this is placement scale, not a reported audience figure.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- New Balance
- Creative agency
- MullenLowe MENA
- Media agency
- UM
- PR agency
- Current Global MENAT
- Production agency
- Bureau Beatrice
- UAE challenge partner
- Steppi
