Skydive Dubai / United Arab Emirates / 2023PR Stunts · Experiential · Film
Dare in the Air.
Skydive Dubai celebrated its 13th anniversary with a BASE jump from an inflatable cake suspended by balloons.
- Brand
- Skydive Dubai
- Agency
- MullenLowe MENA
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2023
The challenge
Create a birthday stunt that would capture attention beyond the brand's existing extreme-sports audience.
The idea
A custom-engineered inflatable cake was lifted by helium balloons above Dubai, creating a surprising launch point for a skydiver and a shareable film.
Results
- The submitted case reports 3.7 million views and a 26% increase in tandem jumps after the stunt.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2024 — Silver Honor, Event & Experiential; Finalist, Earned Media (https://shortyawards.com/16th/dare-in-the-air)
Credits
- Brand
- Skydive Dubai
- Chief creative officer
- Paul Banham
- Executive creative director
- Oliver Robinson
- Skydiving athlete
- Simon Whittle
