Riyadh Season / Saudi Arabia / 2025Digital & Tech · Experiential
Riyadh Season on Roblox.
Riyadh Season becomes an interactive Roblox destination.
- Brand
- Riyadh Season
- Agency
- Big Time Creative Shop
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Extend a six-month live festival into a participatory digital world.
The idea
Recreate landmarks, attractions, games, treasure hunts, and fireworks for Roblox players.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Riyadh Season
- Game development
- The Gang
