Maseerat Cadillac.

Car parades are part of Saudi National Day, but the case film says new road rules restricted customised cars that year. Cadillac, a challenger brand in the market, wanted a place in the celebration and more love from young Saudis.

Maseerat Cadillac (مسيرة كاديلاك, the Cadillac parade), which the launch release calls the brand's first game parade, took place in Forza Horizon 5 on 23 September 2023 at 7 pm Saudi time. Gamers designed Cadillacs around the National Day theme and drove them in a virtual parade that the content creator Powr Rakan livestreamed on Twitch. Designs could be submitted through a Discord form until noon that day, with an Xbox Series X bundle, an Xbox Series S and an Xbox Elite Series II controller for the top three, and giveaways for viewers who commented on the stream (Al Bawaba). The case film adds that the brand partnered with well-known Saudi gamers and streamers to lead the virtual parades.