Jameel Motorsport / Saudi Arabia / 2025Film · Events & Sponsorship · Digital & Tech
Riyadh Boulevard Drift.
Jameel Motorsport brought racing and gaming together by turning Riyadh Boulevard into a drift circuit for an Esports World Cup film.
- Brand
- Jameel Motorsport
- Agency
- Serviceplan Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Connect Jameel Motorsport's racing identity with its partnership in the Esports World Cup and the local gaming community.
The idea
With permission to film after hours, the team drove two Toyota Supras through the normally car-free boulevard and treated the sequence like a video game, complete with loading and car-selection screens.
Case study source: Serviceplan Group / House of Communication Source ↗
Credits
- Brand
- Jameel Motorsport
- Creative agency
- Serviceplan Arabia
- Creative director
- Sameer Suri
- Associate creative director
- Rahul Sharma
- Associate creative director
- Rana Ahmad
- Art director
- Paulina de la Torre
- Production
- The Factory Production Studio
- Director
- Anatol Trofimov
- Executive producers
- Elena Lukyanchuk and Marina Lukyanchuk
- Producer
- Ulia Petrova
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