Jacob & Co. / Riyadh Season / Saudi Arabia / 2024Design & Packaging · PR Stunts
Ring of Fire Timepiece.
A bespoke Jacob & Co. Astronomia watch commemorating Fury vs Usyk in Riyadh, featuring miniature fighters and belt-inspired details, made in four pieces with one auctioned at Sotheby's for charity.
- Brand
- Jacob & Co. / Riyadh Season
- Agency
- BigTime
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
Results
- Four pieces produced
- Auction raised $800,000 for Make-A-Wish International
Case study source: BigTime Source ↗