THE WADI / Cosmo Developments / الإمارات / 2026التجارب الحيّة · التواصل الاجتماعي · الفعاليات والرعاية
Return Within.
THE WADI's launch campaign gave an Abu Dhabi development a sonic identity made from the sounds of UAE landscapes.
- العلامة التجارية
- THE WADI / Cosmo Developments
- الوكالة
- Not disclosed
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Introduce a nature-led property development to prospective residents and investors in a way that communicates its atmosphere and connection to place.
الفكرة
The team recorded water, sand, rocks and wind across the UAE and composed a soundtrack from those natural sounds. Social teasers and a launch event turned the development's 'Return Within' idea into a sensory experience.
النتائج
- Campaign Middle East reports 83 pieces of launch coverage and 16.6 million estimated impressions; these are campaign-reported PR figures.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- Development
- THE WADI
- Developer
- Cosmo Developments
- Joint venture partner
- Flag Holding Group
- Joint venture partner
- Reportage Group
