INFINITI Dubai / Arabian Automobiles / الإمارات / 2025التجارب الحيّة · الفعاليات والرعاية · التواصل الاجتماعي
INFINITI Night Sky.
INFINITI introduced its refreshed luxury identity and QX80 in Dubai with an event built around the five senses.
- العلامة التجارية
- INFINITI Dubai / Arabian Automobiles
- الوكالة
- ComCo
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Bring a reimagined brand identity to life and connect the QX80 launch with local lifestyle and design communities.
الفكرة
The Night Sky event paired regional creatives with sensory experiences, including fashion, food, live music, bespoke scent and personalised star-map portraits.
النتائج
- The campaign source reported more than 4.27 million reach through press coverage and more than 2.5 million reach through media and influencer attendance.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- INFINITI
- Distributor
- Arabian Automobiles
- Agency partner
- ComCo
- Fashion collaborator
- Alaa Sarkis
- Chef collaborator
- Reif Othman
- Music collaborator
- Layla Kardan
- Scent collaborator
- Mishaal Alireza / Rezaroma
