Old Spice / USA / 2010Social · Digital & Tech
Response Campaign.
Old Spice's spokesman answered fans and celebrities online with quick, personalised video replies, setting a benchmark for real-time social engagement.
- Brand
- Old Spice
- Agency
- Wieden+Kennedy
- Market
- USA
- Region
- Global
- Year
- 2010
The idea
Building on 'The Man Your Man Could Smell Like', actor Isaiah Mustafa filmed 186 short replies to people's comments and questions. The videos were shot over about two and a half days, turning social listening into live content.
Case study source: Activation Ideas Source ↗
