Jenan / UAE / 2025Film · Social
Ramadan Made Good.
UAE food brand Jenan cast Monther Rayahneh, one of Arab cinema's best-known villains, as a devoted iftar host in a series of Ramadan films.
- Brand
- Jenan
- Agency
- Blink
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Jenan is a local brand facing multinationals with far bigger TV budgets in Ramadan, the month when food brands fight hardest for attention.
The idea
Blink built on Jenan's line 'Food Made Good' by casting the actor, known for villain roles in more than 70 films, as a host who works hard in the kitchen so his guests enjoy their iftar, or else. The films ran on social media in 90, 60 and 30-second cuts and were placed in the ad breaks of Ramadan series, some of which featured Rayahneh in his usual roles.
Results
- 192 million impressions, 25.5 million people reached and 19 million views in the first week, according to Campaign Middle East
Case study source: Campaign Middle East Source ↗
