⁨Qatar Goes WILD!⁩

⁨Tourism advertising is dominated by traditional campaigns. Visit Qatar wanted one that people would experience rather than just see, its case film says.⁩

⁨Under the call to action 'Find the adventure in you', people chose a path: a beach retreat, a castle expedition or the sand dunes. Generative AI then pulled footage from Visit Qatar's library and stitched a personalised travel video in real time. Smartifai used signals such as the travel and adventure content people consumed, real-time context and mobility data to decide who saw the ad and when, and the case film shows the unit on publisher pages such as Time Out. Qatar Tourism describes the system as 'a hyper-personalisation messaging engine, real-time dynamic creative optimisation, and extensive big data analytics'. The same case film was also entered at the SMARTIES as '5M Visitors? Qatar Just CHANGED THE GAME!'.⁩