VIP Fridge Magnet.
Dubai pizzeria Red Tomato gave loyal customers a fridge magnet that ordered their usual pizza at the press of a button, through a Bluetooth link to their phones.
- العلامة التجارية
- Red Tomato Pizza
- الوكالة
- TBWA\RAAD
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2012
التحدي
Red Tomato was a small Dubai pizzeria up against big chains with big budgets. TBWA\RAAD's award entry says that although home delivery is the norm in Dubai, restaurants rarely remembered regular orders, and with over 200 nationalities in the city, language barriers made ordering frustrating even for loyal customers.
الفكرة
The agency made a fridge magnet printed with a pizza and the words 'Push for hunger' that paired with the customer's phone over Bluetooth: one press placed an order for their saved favourite pizza, and a confirmation came back to the phone. Customers could change their default order online. Red Tomato's drivers delivered the magnets to a select group of loyal customers, according to the entry.
النتائج
- Close to 100 orders on average in the first weekend, from magnets that cost about the price of a slice each to make, according to the agency's Dubai Lynx entries
- After four weeks, 69% of recipients had used the magnet more than once, according to the same entries
مصدر دراسة الحالة: Dubai Lynx المصدر ↖
الجوائز
- Clio Awards 2013Clio Awards / Digital/Mobile Technique / User Experienceفضية
- Clio Awards 2013Clio Awards / Direct / Digital/Mobileذهبية
- Clio Awards 2013Clio Awards / Digital/Mobile / Otherذهبية
- Cannes Lions 2012Promo & Activation Lionsبرونزية
- Cannes Lions 2012Mobile Lionsفضية
- Cannes Lions 2012Mobile Lionsذهبية
- Cannes Lions 2012Media Lionsبرونزية
- Dubai Lynx 2012: five Bronzes, entered as Push for Hunger
- D&AD 2013: Wood Pencils in Mobile Marketing and Digital Advertising
