Mastercard / PolandDigital & Tech
Public Money ATM.
Mastercard added civic budget voting to everyday ATM menus in Poland, letting residents decide how local public money gets spent.
- Brand
- Mastercard
- Agency
- McCann
- Market
- Poland
- Region
- Global
The challenge
Participation in Poland's civic budgeting votes was low, at around 11%.
The idea
Working with local governments, Mastercard turned ATMs into voting points. People withdrawing cash could choose where public funds should be invested in their neighbourhood, using a machine they already visit.
Results
- Over 20% of ATM users voted on local spending, against 11% prior civic budget participation
Case study source: Activation Ideas Source ↗
