PUBG Mobile / Tencent Games / United Arab Emirates / Global / 2018الفعاليات والرعاية · التواصل الاجتماعي · التجارب الحيّة
PUBG Mobile Star Challenge Global Finals.
Tencent Games promoted the PUBG Mobile Star Challenge finals in Dubai through a global gaming influencer campaign.
- العلامة التجارية
- PUBG Mobile / Tencent Games
- الوكالة
- Viral Nation
- السوق
- United Arab Emirates / Global
- المنطقة
- عالمي
- السنة
- 2018
التحدي
Build international awareness and attendance for a mobile esports tournament across multiple markets and languages.
الفكرة
Gaming influencers from 13 countries created content around their Dubai experience, with a live pre-show at YouTube Space Dubai and a recap film amplifying the finals.
النتائج
- The submitted case reports 224.1 million social media impressions and 3,000 attendees across the three-day tournament.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
الجوائز
- Shorty Awards 2019 — Finalist, Gaming and Live Events (https://shortyawards.com/11th/star-challenge)
فريق العمل
- العلامة التجارية
- PUBG Mobile / Tencent Games
- الشريك
- YouTube Space Dubai
