PlayStation / السعودية، الإماراتالرقمي والتقنية

⁨Supply Chain Hurdles to Record Sales: PS5's Secret Formula⁩.

⁨With PS5 stock scarce, PlayStation used in-screen and in-image ad formats to reach young gamers exactly where they talk about games and push them to buy when units were available.⁩

العلامة التجارية: PlayStation
الوكالة: Smartifai
السوق: السعودية، الإمارات
المنطقة: الخليج

⁨Supply Chain Hurdles to Record Sales: PS5's Secret Formula⁩

التحدي

⁨Supply chain problems left the PS5 hard to find in a competitive console market. Young, tech-savvy men wanted the console but often could not get one, and the brand needed every available unit to sell.⁩

الفكرة

⁨A tightly targeted digital campaign ran on Smartifai's technology, placing in-screen and in-image ads across gaming forums, social platforms and other digital sites to reach likely buyers. The entry lists Sony with Smartifai.⁩

النتائج

⁨PS5 sales grew 210% against the previous period, according to the MMA Smarties case summary⁩
⁨Store footfall rose 160%, according to the case summary⁩

مصدر دراسة الحالة: MMA Smarties المصدر ↖