Pizza Hut / الإمارات، عُمان / 2021الرقمي والتقنية · العروض الترويجية
Offline Hour.
For Earth Hour, Pizza Hut gave a free pizza to anyone who switched off their internet for a full hour.
- العلامة التجارية
- Pizza Hut
- الوكالة
- M&C Saatchi UAE
- السوق
- الإمارات، عُمان
- المنطقة
- الخليج
- السنة
- 2021
التحدي
Earth Hour asks people to switch off the lights, which doesn't sit well with eating pizza. Pizza Hut wanted a version of the switch-off that fit its brand.
الفكرة
M&C Saatchi built a microsite on Pizza Hut's backend that started a 60-minute countdown once a user went offline. Reconnecting stopped the clock, and only people who stayed offline for the whole hour earned the free pizza.
النتائج
- About 120 free pizzas were delivered in the UAE and Oman to people who stayed offline for the full hour, according to Pizza Hut.
مصدر دراسة الحالة: WeRSM المصدر ↖
الجوائز
- Clio Awards 2022Clio Awards / Digital/Mobile / Micrositeفضية
- Clio Awards 2022Clio Awards / Digital/Mobile & Social Media / Otherبرونزية
فريق العمل
- الوكالة الإبداعية
- M&C Saatchi UAE
- Chief Brand Officer, Pizza Hut Middle East and Africa
- Beverley D'Cruz