Burger King Germany / Germany / 2022Promo
Pregnancy Whopper.
For Mother's Day, Burger King Germany built Whoppers around the odd food combinations pregnant women crave.
- Brand
- Burger King Germany
- Agency
- Grabarz & Partner
- Market
- Germany
- Region
- Global
- Year
- 2022
The idea
A survey of women surfaced the most common cravings, which were turned into special burgers like cucumber with jam or fish sticks with applesauce. A film, social and outdoor drove expectant mothers to a Berlin restaurant serving them for one day.
Case study source: Activation Ideas Source ↗
