PIK app launch.
Hovi Digital Lab says it ran the paid push behind PIK, Jahez Group's quick-commerce app, as it soft-launched in Riyadh, using TikTok, Snapchat and Google Ads to drive installs.
- Brand
- PIK
- Agency
- Hovi Digital Lab
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
The challenge
Jahez set PIK up in 2020 to go beyond food delivery, aiming to get local merchants' goods to shoppers within two to three hours, Wamda reported. HOVI says the new app needed visibility and, above all, installs to build its first users in a competitive Saudi market.
The idea
HOVI's case study describes a channel plan rather than a creative idea. According to the agency, TikTok carried reach around events and seasonal offers, Snapchat was used to drive installs and Google Ads went after users ready to act, with activity timed to Saudi National Day and seasonal promotions. Jahez's App Store listing announced the Riyadh soft launch, with other cities to follow by the end of 2021. The case study's images show PIK's merchant sign-up and app-download pages rather than ads, and HOVI gives no exact figures for installs or reach.
Case study source: Hovi Digital Lab case study Source ↗
Credits
- Client
- PIK (Jahez Group)
- Paid launch campaigns on TikTok, Snapchat and Google Ads (agency-reported)
- Hovi Digital Lab
