Kansai Nerolac / الهند / 2026التجارب الحيّة · الأفلام
Perma NoHeat Temple Pathways.
Nerolac coated the scorching stone paths of busy South Indian temples, where worshippers walk barefoot, with its heat-reflective Perma NoHeat paint and filmed the result.
- العلامة التجارية
- Kansai Nerolac
- الوكالة
- Tribes
- السوق
- الهند
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Perma NoHeat is Nerolac's first dedicated heat-reduction product, and a cooling claim is hard to believe from an ad. The brand wanted people to feel the benefit rather than hear about it.
الفكرة
Working with temple authorities so rituals were not disrupted, Nerolac and Tribes coated pathways at several high-footfall temples in southern India and focused on the hottest, busiest zones. A digital film follows the work from application to impact, showing temperature readings and the reactions of barefoot visitors.
النتائج
- According to Kansai Nerolac, on-ground readings showed treated surfaces up to 15°C cooler.
مصدر دراسة الحالة: Campaign Brief Asia المصدر ↖
فريق العمل
- الوكالة الإبداعية
- Tribes
- Chairman, Tribes
- Gour Gupta
- الرئيس التنفيذي للتسويق، Kansai Nerolac Paints
- Ramakrishna Naik
