⁨Pellini online store launch⁩.

⁨Pellini, founded in 1975 with branches in Lebanon, Egypt and Dubai, sold only in its shops until then, according to HOVI. Without an online storefront it missed people searching for suits and formal wear, and anyone beyond the reach of its stores.⁩

⁨HOVI's case study presents the store as a way into the shops as well as a place to buy. Alongside the catalogue it added a downloadable Ceremony Lookbook and a Book Your Suit Fitting form that books an appointment in one of the shops. Pellini's own site dates the build: its shop page was created on 25 July 2024, the first Ceremony Lookbook images were uploaded on 29 July and the fitting page followed on 20 August, though the site has since been reworked. HOVI says it also ran SEO for formal-wear searches and Meta ads promoting new collections, sales and store openings.⁩