The Week / المملكة المتحدة / 2026الأفلام · التواصل الاجتماعي
Paperboy.
News magazine The Week sold itself as the antidote to news overload with 'Paperboy', a dry film about editors who filter everything down to the stories that matter, under the line 'Because the news needs a curator'.
- العلامة التجارية
- The Week
- الوكالة
- thirty6
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Click-bait and a constant news stream leave readers anxious. The Week, which reads everything and curates the best of it, wanted to reach curious people wary of bias and echo chambers.
الفكرة
thirty6 positioned The Week as the way to restore a news/life balance. 'Paperboy', written by Nigel Roberts and directed by J Marlow at Outsider, uses sardonic humour to show the editors at work. It launched on UK TV and paid social, with radio and direct mail making the case for the time readers save.
مصدر دراسة الحالة: Creativebrief المصدر ↖
فريق العمل
- الوكالة الإبداعية
- thirty6
- Additional company
- UNIT9 London
- الإنتاج
- Outsider
- ما بعد الإنتاج
- No.8ldn
- Creative Partner, thirty6
- Nigel Roberts
- Client Partner, thirty6
- Simon Hewitt
- مدير التخطيط الاستراتيجي، thirty6
- Allie Walker
- منتج الوكالة، thirty6
- Amy Sworder
- المنتج، UNIT9 London
- Harry Starkey-Midha
- المخرج، Outsider
- J Marlow
- مدير التصوير، Outsider
- David Proctor
- Production Manager, Outsider
- Tom Benkins
- Production Assistant, Outsider
- Tom Breheny
