Women's Football.
Orange released what looked like a highlight reel of France's men's team. Halfway through, visual effects revealed that every move had been made by the women's team, Les Bleues.
- العلامة التجارية
- Orange
- الوكالة
- Marcel
- السوق
- فرنسا
- المنطقة
- عالمي
- السنة
- 2023
التحدي
Women's football in France still faced the prejudice that it is less technical than the men's game. Orange, a partner of the French Football Federation since 2018, wanted fans to look at the women's team again.
الفكرة
Archivists spent weeks finding standout moves by Les Bleues and matching moves by the men's team. VFX artists at Prodigious then reworked the women's footage so the players looked like the male stars, until the film showed who had really played. Released in June 2023 as "La Compil des Bleues", it ran through L'Équipe, beIN Sports, Foot Mercato, the federation's channels and creators on YouTube, Twitter and Snapchat.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2024Film – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYبرونزية
- Cannes Lions 2024Social & Influencer – D02 SOCIAL FILMذهبية
- Cannes Lions 2024Social & Influencer – E02 SPONSORSHIP & BRAND PARTNERSHIPبرونزية
- Cannes Lions 2024Social & Influencer – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYفضية
- Cannes Lions 2024PR – B04 CONTENT CREATION & PRODUCTIONذهبية
- Cannes Lions 2024PR – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYبرونزية
- Cannes Lions 2024Entertainment Lions for Sport – D01 BRAND PARTNERSHIPS, SPONSORSHIPS & COLLABORATIONSالجائزة الكبرى
- Cannes Lions 2024Entertainment – E04 SOCIAL BEHAVIOUR & CULTURAL INSIGHTفضية
- Cannes Lions 2024Entertainment – E01 DIVERSITY & INCLUSION IN ENTERTAINMENTذهبية
- Cannes Lions 2024Film – A06 CONSUMER SERVICES/BUSINESS TO BUSINESSالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- Marcel
- الوكالة الإبداعية
- Publicis Conseil
- Production and post-production
- Prodigious
- Additional company
- Les Artisans du Film
- Commercial & POS Communication and Creation Chief, Orange
- Quentin Delobelle
- Advertising Director, Orange
- Ombline Thomine-Desmazures
- Brand Creative Director, Orange
- Annabel Salesa
- Video Production Manager, Orange
- Caroline Fortabat
- Advertising Manager, Orange
- Jean-Philippe Francisco
- Partnerships Manager, Orange
- Antoine Maillard
- Partnerships Manager, Orange
- Laetitia Lauron
- Partnerships Manager, Orange
- Mikel Sarriquet
- Media and Influence Manager, Orange
- Alexis Dreyfus
- Media and Influence Manager, Orange
- Isabelle Spanu
- Media and Influence Manager, Orange
- Morgan Challand
- Co-CEO, Marcel
- Pascal Nessim
- Co-CEO, Marcel
- Charles Georges-Picot
- الرئيس التنفيذي للإبداع، Marcel
- Gaëtan du Peloux
- الرئيس التنفيذي للإبداع، Marcel
- Youri Guerassimov
- المدير الإبداعي، Marcel
- Xavier Le Boullenger
- كاتب الإعلانات، Marcel
- Antonin Jacquot
- المدير الفني، Marcel
- Vincent Teffene
- Associate Art Director, Marcel
- Sam Salou
- مصمم الرسوم المتحركة، Marcel
- Julien Taillez
- Social Media Creative, Marcel
- Mathieu Borza
- Associate Director, Marcel
- Eric Guillod
- مدير الحسابات، Marcel
- Solène Raverdy
- Directrice de Projet, Marcel
- Eva Castrillo
- Project Manager, Marcel
- Antoine Zago-Meyer
- Strategic Planner, Marcel
- Margaux Grenouilloux
- المدير الإبداعي التنفيذي، Publicis Conseil
- Fabrice Delacourt
- Client Lead, Publicis Conseil
- Anne Dauvé
- رئيس الإنتاج، Prodigious
- Timothé Rosenberg
- Post Production Manager, Prodigious
- Franck-Hervé Marc
- Post-producer, Prodigious
- Jonathan Keita
- Lead Flame Artist and VFX Supervisor, Prodigious
- Nicolas Vogel
- Chief Editor, Prodigious
- Mickäel Bandela
- Sound Producer, Prodigious
- Joël Tessonneau
- Sound Engineer, Prodigious
- Olivier Vehert
- المنتج، Les Artisans du Film
- Valéry du Peloux
- المنتج، Les Artisans du Film
- Sixtine Busetti
- Lead Archivist, Les Artisans du Film
- Rethi Tan
- Archivist, Les Artisans du Film
- Pouria Hossein-Pour
