Aritium · Spain · 2025Digital & Tech
PainVisible.
Aritium's concept combines AI and thermal imaging to help make difficult-to-communicate pain visible.
- Brand
- Aritium
- Market
- Spain
- Region
- Global
- Year
- 2025
Campaign images
The challenge
People who cannot describe their pain can face communication barriers during assessment.
The idea
Aritium and VML developed a smartphone-based tool using thermal imagery and AI to visualise possible pain patterns. The campaign presents the technology as an aid to communication between patients and healthcare professionals.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- Aritium
- Production Company
- WideLabs; La Boutique 77
- Music / Sound Production Company
- Agosto Music & Sound Craft
- Chief Creative Officer
- Rodrigo Vicente; Renata Maia
- Creative Director
- Eduardo Domínguez; Everton Behenck
- Director
- Jonathan Diaz
