Panadol (Haleon) / United Arab Emirates / 2024Film · Social · OOH
Pain Is Everywhere.
Panadol focused on the small domestic accidents that make familiar spaces unexpectedly painful.
- Brand
- Panadol (Haleon)
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Find a more relatable way to portray pain in a category filled with exaggerated expressions and visual clichés.
The idea
Print and social films linger on ordinary domestic scenes—a sharp corner, a toy on the floor—before revealing the all-too-familiar source of discomfort.
Case study source: Ads of the World Source ↗
Awards
- Clio Health 2024 — Silver, Print (https://clios.com/winners-gallery/details/24172)
- Clio Health 2024 — Bronze, Film / 30 Seconds and Under (https://clios.com/winners-gallery/details/24135)
Credits
- Brand
- Panadol / Haleon
- Creative agencies
- Grey Dubai; Grey Argentina
- Director and photographer
- Ale Burset
