OREO / UAE / 2022Design & Packaging · Social · Creative Commerce
Oreo & Friends.
OREO used its packs and playful content to help UAE rescue animals find new homes.
- Brand
- OREO
- Agency
- Saatchi & Saatchi MEA
- Market
- UAE
- Region
- GCC
- Year
- 2022
The challenge
Rising UAE pet abandonment left many rescue animals without homes.
The idea
Partner rescues, rebranded Oreo packaging, and QR-linked listings turn playful pet content into adoption pathways.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- OREO
- production
- Prodigious MEA
- media
- Spark Foundry MEA
