Orange / Egypt / 2025Film
Orange AFCON.
Ahead of AFCON 2025, Orange reunited eight of the players who won Egypt's last Africa Cup of Nations in 2010 and showed how much their lives had moved on, while the shirt still carries seven stars.
- Brand
- Orange
- Agency
- Tarek Nour Advertising
- Market
- Egypt
- Region
- MENA
- Year
- 2025
The challenge
Egypt has waited since 2010 for an eighth AFCON title, and the entry says fans were tired of brands acting as cheerleaders.
The idea
Tarek Nour Advertising cast legends including Hossam Ghali, Wael Gomaa, Mohamed Barakat, Mido, Zidan and El Hadary as they are today, in roles such as grandfathers, restaurateurs, analysts and businessmen. The film ends on the unchanged jersey and the hunt for the eighth star. Butter Films produced, with Ahmed Hamdallah and Sherif Doss directing.
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2026Film – Viral FilmBronze
Credits
- Creative agency
- Tarek Nour Advertising
- Production
- Butter Films
- Post-production
- Mercury Visual Solutions
- Post-production
- The Garage Sound Studio
- Post-production
- Vivid Studios
- Additional company
- Orange Telecommunications
- Co-CEO & Partner, Tarek Nour Communications
- Basel El Deeb
- Chief Communication Officer, Tarek Nour Communications
- Hazem El Saadani
- Business Director, Tarek Nour Communications
- Donia Kassem
- Account Manager, Tarek Nour Communications
- Nesma Khalil
- Account Manager, Tarek Nour Communications
- Mariam Haddad
- Account Executive, Tarek Nour Communications
- Omar Adel
- Account Executive, Tarek Nour Communications
- Yassin Khalil
- Creative Director, Tarek Nour Communications
- Hossam Adnan
- Creative, Tarek Nour Communications
- Mohamed El Lewa
- Senior Art Director, Tarek Nour Communications
- Aya Taha
- Art Director, Tarek Nour Communications
- Sherif Monir
- Senior Copywriter, Tarek Nour Communications
- Michael Medhat
- Copywriter, Tarek Nour Communications
- Malak Sherif
- Copywriter, Tarek Nour Communications
- Kareem El Saey
- Junior Copywriter, Tarek Nour Communications
- Mohamed Hatem
- Director, Butter Films
- Ahmed Hamdallah
- Director, Butter Films
- Sherif Doss
- Director of Photography, Butter Films
- Ahmed Tahoun
- Stylist, Butter Films
- Farah El Sayed
- Executive Producer, Butter Films
- Mahmoud Derbala
- Executive Producer, Butter Films
- Omar Hamdy
- 1st Assistant Director, Butter Films
- Ahmed Rasheed
- 2nd Assistant Director, Butter Films
- Fares Nassar
- 3rd Assistant Director, Butter Films
- Mohamed Zahran
- Producer, Butter Films
- Shereen Moussa
- Line Producer, Butter Films
- Raneem Franco
- Line Producer, Butter Films
- Omar Kerdany
- Assistant Producer, Butter Films
- Mazen Marwan
- Assistant Producer, Butter Films
- Omar Walid
- Assistant Producer, Butter Films
- Nour Taher
- Assistant Producer, Butter Films
- Layal Sadek
- Post Producer, Butter Films
- Menna Essam
- Head of Production, Butter Films
- Waleed Abdel Salam
- Production Manager, Butter Films
- Mahmoud Raafat
- Focus Puller, Butter Films
- Nadeem Aref
- Editor, Vivid Studios
- Baher Rasheed
- Colorist, Vivid Studios
- Ahmed El Gendy
- Music Composer, Butter Films
- Amr Galal
