Battlefield · عالمي · 2025الرقمي والتقنية · التواصل الاجتماعي
Only in Battlefield.
Electronic Arts put Reddit players' chaotic Battlefield moments at the centre of the Battlefield 6 launch.
- العلامة التجارية
- Battlefield
- الوكالة
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2025
صور من الحملة
التحدي
The franchise needed to reconnect with a demanding fan community and rebuild trust ahead of a new release.
الفكرة
Reddit's KarmaLab invited players to submit their own gameplay clips, then made community contributions part of the advertising. Interactive executions linked Reddit participation with shared objectives and in-game rewards.
النتائج
- Reddit reports that the activation reached 57.8 million unique players across the US, UK, Germany and France and brought 500,000 new members to r/Battlefield.
مصدر دراسة الحالة: London International Awards (LIA) المصدر ↖
الجوائز
- LIA 2026Gamingالجائزة الكبرى
فريق العمل
- العميل
- Electronic Arts
- الفريق الإبداعي
- Reddit KarmaLab
- الإعلام
- WPP Media
- الإنتاج
- Hi From The Future
