Budweiser / البرازيلالتواصل الاجتماعي · الرقمي والتقنية
One Second Ads.
Budweiser Brazil ran one-second digital ads that played only the opening notes of famous songs, trusting music fans to name the track.
- العلامة التجارية
- Budweiser
- الوكالة
- Africa Creative DDB
- السوق
- البرازيل
- المنطقة
- عالمي
التحدي
Budweiser wanted digital ads that nobody could skip, while keeping the brand tied to music.
الفكرة
Each ad lasted one second and carried the first notes or beats of an iconic song, with no celebrity, voiceover or product shot. Fans were invited to guess the songs on Instagram, TikTok, X and YouTube Shorts, which turned the ads into a running game.
النتائج
- Storyboard18 reports 68 million impressions in the first two weeks.
- According to figures reported by Storyboard18, the ads drew 119% more views than digital campaign benchmarks.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2025Social & Creator – B06 INNOVATIVE ENGAGEMENT OF COMMUNITYبرونزية
- Cannes Lions 2025Social & Creator – D01 CONTENT PLACEMENTفضية
- Cannes Lions 2025Direct – D03 USE OF SOCIAL PLATFORMSفضية
- Cannes Lions 2025Media – B10 USE OF SOCIAL PLATFORMSبرونزية
- Cannes Lions 2025Audio & Radio – A06 AUDIO-LED CREATIVITYذهبية
- Cannes Lions 2025Audio & Radio – B01 USE OF MUSICالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- Africa Creative DDB
- Vice President of Marketing, AB InBev
- Daniel Wakswaser
- Director of Marketing, Budweiser Brazil
- Mariana Santos
- الرئيس التنفيذي للإبداع، Africa Creative DDB
- Sergio Gordilho
- المدير الإبداعي التنفيذي، Africa Creative DDB
- Nicholas Bergantin
- Creative Vice President, Africa Creative DDB
- Juliana Leite
- المدير الإبداعي، Africa Creative DDB
- Hélio Maffia
- المدير الإبداعي، Africa Creative DDB
- Yllo Pedra
- المدير الإبداعي المشارك، Africa Creative DDB
- Guilherme Portugal
- المدير الفني، Africa Creative DDB
- Maicon Gomes
- كاتب الإعلانات، Africa Creative DDB
- Lucas Alcorta
- Media Vice President, Africa Creative DDB
- Pedro Eustachio
- Special Projects Director, Africa Creative DDB
- Lica de Souza
