Onam Orumayude Olam.
South Indian Bank skipped festive discounts for Onam and told a story of young people crowdfunding the restoration of a historic snake boat, with loan offers running alongside.
- العلامة التجارية
- South Indian Bank
- السوق
- الهند
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Kerala's Onam advertising is crowded with discounts and familiar ideas. The bank wanted to reach several generations and the Malayali diaspora with its 'Investing in Relationships' promise, and still generate loan leads.
الفكرة
The campaign film follows a youth-led community effort to raise money and restore a chundan vallam (snake boat). It ran digital-first on YouTube, Facebook and Instagram with a LinkedIn creator push, Google display and video, Rapido and Zomato integrations, JioHotstar, TV, radio, cinema outside Kerala and a tie-in with Flowers TV's Onaradham show, with no print. Car loans, loans against mutual funds and quick personal loans were pushed alongside merchant offers at 40+ brands.
النتائج
- According to the case study, the film and creatives drew 52.2 million views across Facebook, Instagram, YouTube and OTT.
- The case study reports 6,487 loan leads, with 183 conversions worth INR 12 crore on loans against mutual funds alone.
مصدر دراسة الحالة: Social Samosa المصدر ↖
فريق العمل
- رئيس التسويق، South Indian Bank
- Dr. Ramesh KP
