OMO / United Arab Emirates / 2025Digital & Tech · Social · Experiential
OMO Adventure.
OMO introduced its 3-in-1 laundry capsules through a playful Roblox adventure aimed at young adults.
- Brand
- OMO
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Connect a laundry product with young adults entering new household routines on a platform they already use.
The idea
A nostalgic platform game turned the product's three-part cleaning promise into gameplay: players collected capsule pieces and defeated bosses representing stains, odours and bacteria, while creators shared play sessions.
Results
- More than 60,000 UAE players, according to Campaign Middle East.
- Average game sessions exceeded 10 minutes, according to Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- OMO / Unilever
- Gaming agency
- Evolution Group / Evolution Studios
- Creator collaboration
- Division
- Trailer production
- Vector3
