OLX Lebanon / لبنان / 2025التواصل الاجتماعي · الرقمي والتقنية · حملات العلاقات العامة
OLX or Dubizzle?
The Lebanese classifieds platform let its community decide whether its name should be OLX or Dubizzle.
- العلامة التجارية
- OLX Lebanon
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2025
التحدي
Resolve confusion and divided loyalties around two names used by the same platform in Lebanon.
الفكرة
Eleven Lebanese comedians turned the naming debate into social content and directed audiences to vote through polls and a dedicated page.
النتائج
- More than 100,000 responses across social polls and the landing page, according to Campaign Middle East.
- 87% of voters chose OLX, according to Campaign Middle East.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- Brand and in-house creative
- OLX Lebanon
- Influencer management
- The Goat Agency
- الإعلام
- Mindshare
- CGI
- Moving Frame
- Public relations
- Cachoeira
