Kinokuniya / الإمارات / 2024التجزئة والمتسوّقون · التصميم والتغليف · التجارب الحيّة
Offset Boxset.
Kinokuniya created book boxsets that invited shoppers to consider the environmental footprint of time spent on social media.
- العلامة التجارية
- Kinokuniya
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Encourage young people to read while making the environmental impact of digital consumption more tangible.
الفكرة
An in-store exhibit offered FSC-certified book sets organised around the time readers might spend reading instead of scrolling. The campaign also partnered with Sacred Groves on forest preservation; its emissions figures were part of the campaign's own framing.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2024 — Silver, Industry Craft (https://campaignme.com/all-the-mena-winners-from-cannes-lions-2024/)
- Dubai Lynx 2024 — Silver, Industry Craft; Bronze, Design and Creative Insight (as reported by campaign creative Gabriel Felde: https://gfelde.com/feldeabout/)
فريق العمل
- العلامة التجارية
- Kinokuniya UAE
- الوكالة الإبداعية
- Saatchi & Saatchi Middle East
- Forest preservation partner
- Sacred Groves
