Riyadh Season / Saudi Arabia / 2024Film · Social
Obsession: Usyk vs Fury.
Horror-style trailer for the Usyk vs Fury rematch in which each fighter is haunted by the other's face and trash talk, built from internet culture to travel on social feeds.
- Brand
- Riyadh Season
- Agency
- BigTime
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
Results
- Fans widely shared memes, edits and reactions (qualitative)
Case study source: BigTime Source ↗
