⁨NOUKK brand identity⁩.

⁨The brand had to launch a new luxury fibre into a market owned by cashmere and wool, and tell a story of Arabian heritage, local herders and Italian craftsmanship to a global audience.⁩

⁨The name comes from the Arabic word for a female camel. RXM Creative designed a monogram 'N' shaped like a camel, a palette of desert colours and type that pairs a clean sans-serif with serif headlines, and used recycled paper and tactile fabrics for packaging, carried across print, social and the website.⁩