Etisalat / UAE / 2016Film
No More Drama.
Etisalat and Caviar Group borrowed from cinema genres to show the consequences of unreliable connections.
- Brand
- Etisalat
- Agency
- Caviar Group Kuwait
- Market
- UAE
- Region
- GCC
- Year
- 2016
The challenge
Communicate the value of a strong mobile network through entertainment rather than a technical demonstration.
The idea
Four films imagine familiar dramatic situations and movie scenarios going wrong when characters cannot communicate; Harald Zwart directed the campaign.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Etisalat
- Creative and copywriter
- Haitham Al-Hajji
- Production house
- Joy Films
- Director
- Harald Zwart
- Producer
- Dania Quaglio
- Visual effects
- Windmill Lane
