NBA India / India / 2024Film
Nets for Change.
NBA turns discarded fishing nets into basketball hoops for girls.
- Brand
- NBA India
- Agency
- Leo Burnett Dubai
- Market
- India
- Region
- Global
- Year
- 2024
The challenge
Discarded fishing nets harmed Indian seas while girls lacked basketball opportunities.
The idea
NBA paired Ananya's spoken-word basketball story with repurposing abandoned fishing nets into hoops for girls.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- NBA India
- film director
- Tahaab Rais
- production company
- LIWA Content.Driven
- Agency group
- Publicis Groupe
