BMW Middle East / الإمارات / 2022الرقمي والتقنية · التجارب الحيّة
Museum of Sound.
An audiovisual collection preserved the engine notes that BMW M owners associate with their cars.
- العلامة التجارية
- BMW Middle East
- الوكالة
- Serviceplan Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
التحدي
The move towards electric vehicles threatened an emotional part of the BMW M experience: the sound of a combustion engine.
الفكرة
Owners drove their cars at Dubai Autodrome while microphones recorded their engine sounds. Those recordings became visual artworks and NFTs, giving the community a digital collection of the machines’ distinctive voices.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- House of Communication reports Dubai Lynx 2022: 1 Gold, 2 Silver and 1 Bronze; Loeries 2022: Bronze in Service Design. It also lists Cannes Lions and Clio shortlists in 2022.
فريق العمل
- العلامة التجارية
- BMW Middle East
- المدير الإبداعي
- André Couto
- المدير الفني
- Kenneth Barnes
- Client Partner
- AGMC
