eXtra / Saudi Arabia / 2026Retail & Shopper · Design & Packaging
Mega Sale: It Started With Us.
eXtra marked 20 years of its Mega Sale with a campaign celebrating its history in Saudi retail.
- Brand
- eXtra
- Agency
- eXtra in-house
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Refresh a long-running sales event while reminding shoppers of its connection to the retailer's history.
The idea
A visual campaign revisits the evolution of Mega Sale and the retailer's claim that it began the event in 2006.
Case study source: Ads of the World Source ↗
Credits
- Brand and in-house team
- eXtra (United Electronics Co.)
- Creative director
- Ahmed Elramlawy
- 3D artist
- Islam Abdel Dayem
- 3D and motion artist
- Karim Mousa
- Head of marketing
- Amr Ibrahim
