McDonald's UAE / UAE / 2022OOH · Experiential
McSwings.
McDonald's UAE hung swings from Golden Arches installations around Dubai so adults could play again.
- Brand
- McDonald's UAE
- Agency
- Leo Burnett Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2022
The challenge
McDonald's wanted to bring a bit of childhood joy back into busy grown-up routines.
The idea
Leo Burnett Dubai and Studio M placed swings under arch structures at Dubai Media City, Internet City, Knowledge Park and Kite Beach, open to anyone passing by. The campaign ran in July 2022 under the name "Swings".
Case study source: Campaign Middle East Source ↗
Awards
- Cresta Awards 2023Ambient & Experiential – ExperientialBronze
Credits
- Creative agency
- Leo Burnett Dubai
- Additional company
- Studio M
- Chief Creative Officer, Leo Burnett UAE
- Kalpesh Patankar
- CEO, McDonald's UAE
- Walid Fakih
