Mastercard / UAE / 2022Film · Events & Sponsorship
Mastercard Expo 2020 Dubai.
Mastercard used Expo 2020 Dubai as a backdrop for a future-focused film about innovation and connection.
- Brand
- Mastercard
- Agency
- Craft Worldwide
- Market
- UAE
- Region
- GCC
- Year
- 2022
The challenge
Show Mastercard's Expo role through innovation, transformation, and sustainability.
The idea
A four-day Dubai shoot uses families, Expo locations, projections, holograms, and CGI to visualize diversity, sustainability, and technological progress.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Mastercard
- director
- Pedro Tejada
- dop
- Josep Pardo
